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Level 12: How to entice the reader with attractive sentences

If your writing is not advanced, you should primarily write short sentences—sentences that specify only the subject, verb, object and, sometimes, a conditional clause.  As your writing becomes more advanced, you can gradually lengthen your sentences.  Longer sentences can be more engaging.  The reader is more likely to become immersed in your words.  They are more likely to embrace, rather than criticise, your arguments


Longer sentences: Details about your subject, verb, and object

Did you know: You can apply two approaches to lengthen your sentences. First, you can include more details about the subject, verb, and object.  The following example shows how gradually including more details about the subject, verb, and object can lengthen the sentence.

Sentence

Additional details

Participants completed a survey

No additional details

The male participants, who were all older than 20, completed a survey

Added details about the subject--participants

The male participants, who were all older than 20, completed a survey comprising 50 questions

Added details about the object—a survey

The male participants, who were all older than 20, completed a survey comprising 50 questions as rapidly as possible

Added details about the verb—completed

As this example shows, the sentence still revolves around one subject, verb, and object.  However, after the subject, verb, and object are described in more detail, the sentence becomes longer.

Longer sentences: Blending

            Most sentences should revolve around only one subject, verb, and object.  However, after your writing becomes proficient, you might be able to connect two or more sets of subjects, verbs, and objects.  To illustrate, suppose your work included the following two sentences

  • Male participants completed a survey. 
  • Furthermore, female participants watched a video

To show these two sentences are related to each other, you could combine these sentences into one: Male participants completed a survey, and female participants watched a video.

Exercise

12.1 Attempt to lengthen about 20 of your sentences.  You could

  • insert more details about your subject, verb, and object
  • combine two sentences to generate one sentence

Active voice

The most proficient writers tend to use a style called active voice—a style that enables readers to understand and appreciate the arguments more readily.  To help you distinguish active voice and passive voice, consider the following examples.   

Active voice

Passive voice

Researchers conducted two studies

 

  • Two studies were conducted
  • Two studies were conducted by researchers

We recruited 20 participants

  • Twenty participants were recruited
  • Twenty participants were recruited by the researchers

Participants completed a survey

  • The surveys were completed
  • The surveys were completed by participants

We subjected the data to a t-test

  • The data were subjected to a t-test
  • The data were subjected to a t-test by the researchers

Researcher have shown that carrots improve IQ

  • It has been shown that carrots improve IQ

As you skim these examples, you might uncover several insights about active sentences and passive sentences.  Specifically, in active sentences, the subject precedes the object.  For example, in the sentence The researchers conducted two studies, the subject—the researchers—precedes the object—the two studies.  However, in passive sentences

  • the subject is often implied and thus ambiguous; for example, in the sentence Two studies were conducted, the subject—the researchers—is not specified explicitly. The sentence is very hazy. 
  • the object often precedes the subject; for example, in the sentence Two studies were conducted by researchers”, the object—the two studies—precedes the subject—the researchers; the sentence is reasonable but not as easy to understand as active voice

This distinction between active sentences and passive sentences is subtle. But, in practice, after you read several examples of active sentences and passive sentences, the distinction becomes intuitive.  You can feel that some sentences seen active or direct and other sentences seem passive or indirect. 

Exercise

12.2 Attempt to identify the sentences you wrote that utilise passive voice.  To achieve this goal

  • search sentences that include were, by, and it; these sentences are often passive

Exercise

12.3 Attempt to convert many of these passive sentences into active sentences. That is

  • specify the subject of this sentence—the agent that initiated the action—explicitly
  • insert the subject before the object of this sentence

Repetition

Occasionally, writers will deliberately repeat words to create a particular effect. For example

  • To generate a poetic effect, they might write I will help. I will inspire.  And I will teach
  • To compare two objects or methods, they might write the men looked up, and the women looked down

But otherwise, if you do not want to create these effects, you should not repeat keywords as often.  For instance, to engage readers

  • do not begin consecutive sentences with the same word or phrase
  • do not repeat nouns or verbs in the same sentence too often.
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