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Postgraduate Coursework

Graduate Certificate of Global Marketing

2018

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Not available to international students.
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Overview
Location
Satac Codes
CDU Waterfront Darwin
  1GC525
External Studies
  1GC525
Course Duration
Full-time
Not Available
Part-time
1 year/s
Availability for Admission
Domestic
Semester 1
Semester 2
International
No
CDU Reference
CDU Course Code

UGMAR1

Award
Graduate Certificate of Global Marketing
Faculty/College
College of Business and Law
Sector
HE
Area of study
Business, Accounting and Services Industries

This course develops your knowledge and skills applied to successful entrepreneurial ventures, business to business (B2B) marketing, business to customer (B2C) marketing and marketing in the service industry.

As a marketing specialist, you are responsible for generating key revenue in organisations. Marketing determines the products and services offered, prices, the communications (including advertising and promotion), as well as the channels of distribution and retail. Your skill set is also valuable in multiple areas of business including accounting and finance, HR and management, taxation and law.

The importance of marketing has grown over the past decade due to competition and a renewed focus on creating favourable customer experiences. However, the marketing manager’s role has also grown due to increasing internationalisation and rapidly evolving technologies and social media, not to mention growing recognition of the need for sustainability and corporate accountability. All these changes have occurred during an era of increasing accountability.

The Graduate Certificate in Global Marketing explores modern marketing in the increasingly dynamic and international business environment.

Admission requirements

Successful completion of a recognised Bachelor degree, Graduate Certificate or Graduate Diploma in a business or related field;
OR
Successful completion of a recognised non business award (Bachelor degree, Graduate Certificate or Graduate Diploma) aimed at providing the student with professional skills that include a systematic exposure to disciplines such as industrial relations, human resource management, project management, financial management, marketing, economics, ecommerce or strategic management plus a minimum of 6 months employment experience;
OR
Successful completion of a recognised Bachelor degree, Graduate Certificate or Graduate Diploma in an unrelated field plus a minimum of two years full-time employment experience in a managerial role.

Applicants may be asked to provide further documentation detailing their employment experience and outlining managerial roles and achievements. in the form of curriculum vitae, two referee reports and a statement of purpose. The statement of purpose should address why you would like to be admitted into the course, career goals and aspirations and benefits the course will provide you.

Consideration will also be given to non-graduates who have at least five years appropriate professional experience in middle to higher level management.

Course fees

Non-Commonwealth supported places

Full fee paying places are available in this course.
Information about fees and charges can be found at Fees and Payments, Tuition Fee and 2018 HE Units and Fees.
 

International full fees

International course fees are provided on the International Office Fee Schedule: www.cdu.edu.au/international/future-students/courses.

Career opportunities

You may have career opportunities in marketing management, brand management, customer relationship management, market research, communications or public relations.


  • Pathways for Higher Education to Higher Education

    For information about credit transfer available to students with complete or incomplete study at this or other Institutions refer to Pathways for Higher Education to Higher Education

    Credit transfer

    For further information on credit transfer and how to apply visit ASK CDU

  • This course is accredited by the University in accordance with the Higher Education Standards.

  • Australian qualification framework

    This course is recognised in the Australian Qualifications Framework at Level 8.

    Campus notes

    This course is no longer be available for entry in Summer Semester.

Contact details

For further information about the course, enrolment procedures, closing dates and other administrative issues please contact Student Central on:

Email: student.central@cdu.edu.au Phone: (08) 8946 7766 or 1800 061 963 (free call)

Course structure

The course consists of a total of four units (40cp) that focus on skills and tools applied to successful entrepreneurial ventures, business to business (B2B) marketing, business to customer (B2C) marketing and marketing in the service industry.

A candidate must successfully complete units totalling 40 credit points (cp) as detailed below. All units are valued at 10 credit points unless indicated.

Unit type Credit Points Specific requirements
Core Units
(4 units)
40cp Compulsory Core units totalling 40 credit points as detailed below.

BUS502 Entrepreneurship
MAN511 Services Management
MKT501 International Marketing
MKT503 Clients and Markets
 

  40cp Total Credit Points

Students who commenced in or after 2013
The grade of "PC" cannot be counted towards a Graduate Certificate AQF Level 8 course award.
Students should refer to the current Grading Policy and Common Course Rules for further information.

Study plan

Students commencing in Semester 1

The Recommended Study Plan provided below is suitable for a student commencing in semester 1 and enrolling in a part-time load. Students entering this course with advanced standing, or wishing to reduce or vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.

 

Legend: CO = Core Unit

 

Semester 1 Semester 2
Year 1
MKT501 International Marketing CO BUS502 Entrepreneurship CO
MKT503 Clients and Markets CO MAN511 Service Industry Management CO

 

Students commencing in Semester 2

The Recommended Study Plan provided below is suitable for a student commencing in semester 2 and enrolling in a part-time load. Students entering this course with advanced standing, or wishing to reduce or vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.

 

Legend: CO = Core Unit

 

Semester 1 Semester 2
Year 1
    BUS502 Entrepreneurship CO
    MAN511 Service Industry Management CO
Year 2
MKT501 International Marketing CO    
MKT503 Clients and Markets CO    

 

Students commencing in Summer Semester

Please note: this course is no longer available for entry in Summer Semester.

The Recommended Study Plan provided below is suitable for a student commencing in summer semester and enrolling in a part-time load. Students entering this course with advanced standing, or wishing to reduce or vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.

 

Legend: CO = Core Unit

 

Semester 1 Semester 2 Summer Semester
Year 1
        MKT501 International Marketing (not available in SS) CO
Year 2
MKT503 Clients and Markets CO BUS502 Entrepreneurship CO    
    MAN511 Service Industry Management CO    

Everything you need to get started

How to apply for domestic students

Applications for postgraduate courses at CDU are submitted through SATAC.

 

The application process is simple and can be completed online.

 

To help you out, we've put together an easy to follow step-by-step guide on how to apply.

Admission requirements for domestic students

Before applying, you may want to check if you meet the admission requirements for studying with CDU.

 

CDU has many pathways to study, so don't worry if you don't meet the admission requirements right now. There is a study pathway to get you started on your journey.

Not sure if you are a domestic or international student?

That's OK - it can be a little tricky to know the difference.

 

To help you out, we've put together a guide to answer any questions you might have.

 

Things like the difference between domestic and international students or the difference between course types like VET and undergraduate.

Are you applying as an International Student?

Everything you need to know to apply

How to apply for international students

Applications to CDU must be submitted online.

 

The process is simple, all you need is a valid email address to create your online account.

 

Once you have started the application you will have the option of saving your application and resuming it at a later date.

 

There is no application fee when you apply online.

Find a CDU agent partner

Applicants may seek further information about international education in Australia from the Australian Government Department of Education and Training or from our overseas / external representatives.

 

To help with the process, we've compile a list of authorised representatives.

Not sure if you are a domestic or international student?

That's OK - it can be a little tricky to know the difference.

 

To help you out, we've put together a guide to answer any questions you might have.

 

Things like the difference between domestic and international students or the difference between course types like VET and undergraduate.

Are you applying as a Domestic Student?

We're here to help you

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